| 000 -LEADER |
|---|
| fixed length control field |
00477nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170224s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bobby J. Calder |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand marketing, big data and social innovation as future research directions for engagement |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Bobby J. Calder, Edward C. Malthouse & Ewa Maslowska |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Journal of Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
32:5-6, Pages: 579-585 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
May |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Marketing. |