Southville International School and Colleges

Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors? (Record no. 315978)

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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Joshua D. Newton
245 ## - TITLE STATEMENT
Title Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?
245 ## - TITLE STATEMENT
Statement of responsibility, etc Joshua D. Newton, Fiona J. Newton & Stephanie Rep
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Journal of Marketing Research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 32:11-12, Pages: 1103-1122
500 ## - GENERAL NOTE
General note September
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
Holdings
Price effective from Lost status Koha item type Damaged status Date acquired Current Location Withdrawn status Date last seen Permanent Location
2017-02-24 Periodicals 2017-02-24College Library 2017-02-24College Library
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