Southville International School and Colleges

Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels (Record no. 315959)

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245 ## - TITLE STATEMENT
Title Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels
245 ## - TITLE STATEMENT
Statement of responsibility, etc Anthony Carr, Judy Drennan & Lynda Andrews
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Journal of Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 32:17-18,Pages: 1670-1700
500 ## - GENERAL NOTE
General note December
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
Holdings
Date acquired Koha item type Date last seen Current Location Lost status Price effective from Damaged status Permanent Location Withdrawn status
2017-02-24Periodicals2017-02-24College Library 2017-02-24 College Library 
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