Southville International School and Colleges

The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media (Record no. 315951)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Birgit Andrine Apenes Solem
245 #4 - TITLE STATEMENT
Title The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media
245 ## - TITLE STATEMENT
Statement of responsibility, etc Birgit Andrine Apenes Solem & Per Egil Pedersen
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Journal of Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 32:5-6,Pages: 445-468
500 ## - GENERAL NOTE
General note May
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
Holdings
Permanent Location Lost status Date acquired Koha item type Withdrawn status Damaged status Price effective from Date last seen Current Location
College Library 2017-02-24Periodicals  2017-02-242017-02-24College Library
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