| 000 -LEADER |
|---|
| fixed length control field |
00443nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170224s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Teresa Heath |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Once upon a time there was a consumer…: stories of magic and the magic of stories |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Teresa Heath & Matthew Heath |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Journal of Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
32:9-10,Pages: 811-826 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
August |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Marketing. |