Southville International School and Colleges

‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications (Record no. 315928)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ana Javornik
245 ## - TITLE STATEMENT
Title ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications
245 ## - TITLE STATEMENT
Statement of responsibility, etc Ana Javornik
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Journal of Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 32:9-10, Pages: 987-1011
500 ## - GENERAL NOTE
General note August
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
Holdings
Current Location Date acquired Date last seen Withdrawn status Price effective from Permanent Location Damaged status Koha item type Lost status
College Library2017-02-242017-02-24 2017-02-24College Library Periodicals 
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