| 000 -LEADER |
|---|
| fixed length control field |
00474nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170221s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bettina Lis |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Bettina Lis, Jonathan Schulz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Online Journal of Communication and Media Technologies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Media Arts |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.ojcmt.net/ |