Southville International School and Colleges

Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry (Record no. 310341)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mazuri Abd Ghani
245 ## - TITLE STATEMENT
Title Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry
245 ## - TITLE STATEMENT
Statement of responsibility, etc Mazuri Abd Ghani, Aida Othman, Nor Asmahani Ibrahim, Wan Zulqurnain Wan Ismail
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc International Review of Management and Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc December 2013
300 ## - PHYSICAL DESCRIPTION
Extent 5:2
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.econjournals.com/index.php/irmm/issue/view/88
Holdings
Damaged status Date last seen Lost status Koha item type Permanent Location Withdrawn status Current Location Date acquired Price effective from
 2017-02-21 Foreign e-journal articlesCollege Library College Library2017-02-212017-02-21
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