Southville International School and Colleges

Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions (Record no. 310201)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Asad Rehman
245 ## - TITLE STATEMENT
Title Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions
245 ## - TITLE STATEMENT
Statement of responsibility, etc Asad Rehman, Syed Ahsan Jamil
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc International Review of Management and Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc August 2014
300 ## - PHYSICAL DESCRIPTION
Extent 3:3
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.econjournals.com/index.php/irmm/issue/view/52
Holdings
Lost status Damaged status Koha item type Withdrawn status Price effective from Permanent Location Date last seen Current Location Date acquired
  Foreign e-journal articles 2017-02-21College Library2017-02-21College Library2017-02-21
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