| 000 -LEADER |
|---|
| fixed length control field |
00484nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170221s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pooja Sharma |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising Effectiveness: “Understanding The Value Of Creativity In Advertising”, A Review Study In India |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Pooja Sharma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Online Journal of Communication and Media Technologies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2016 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Media Arts |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.ojcmt.net/ |