| 000 -LEADER |
|---|
| fixed length control field |
00529nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170221s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yanqing Jiang |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer Reaction and the Effectiveness of Celebrity Endorsed Advertising: A Survey-Based Econometric Analysis |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Yanqing Jiang, Lin Fang |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Studies in Media and Communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
10 : |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Media Arts |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://redfame.com/journal/index.php/smc/issue/view/27 |