Southville International School and Colleges

The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information (Record no. 308046)

000 -LEADER
fixed length control field 00554nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170221s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jae Jin Lee
245 #4 - TITLE STATEMENT
Title The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information
245 ## - TITLE STATEMENT
Statement of responsibility, etc Jae Jin Lee, Sung-Jun Lee
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc International Review of Management and Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent 7 : 1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.econjournals.com/index.php/irmm
Holdings
Current Location Damaged status Permanent Location Date last seen Lost status Koha item type Price effective from Date acquired Withdrawn status
College Library College Library2017-02-21 Foreign e-journal articles2017-02-212017-02-21 
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