| 000 -LEADER |
|---|
| fixed length control field |
00449nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170221s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nagasimha Balakrishna Kanagal |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Promotions as market transactions |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Nagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Journal of Management and Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Business |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.aabri.com/manuscripts/131510.pdf |