| 000 -LEADER |
|---|
| fixed length control field |
00332nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170221s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lena Marie Rehnen |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Exit Strategies of Loyalty Programs |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Lena Marie Rehnen |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Business |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.jbm-online.net/index.php/jbm/article/view/152/108 |