Southville International School and Colleges

Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook (Record no. 307155)

000 -LEADER
fixed length control field 00517nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170221s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bettina Lis
245 ## - TITLE STATEMENT
Title Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook
245 ## - TITLE STATEMENT
Statement of responsibility, etc Bettina Lis, Jonathan Schulz
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Online Journal of Communication and Media Technologies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent 4 : 4
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Media Arts
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.ojcmt.net/
Holdings
Price effective from Permanent Location Damaged status Lost status Date acquired Current Location Withdrawn status Date last seen Koha item type
2017-02-21College Library  2017-02-21College Library 2017-02-21Foreign e-journal articles
Powered by Koha