| 000 -LEADER |
|---|
| fixed length control field |
00564nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160404s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-971-27-2372-8 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
FIL HF 5415 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
.J83 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jucutan, Myra Lao. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
101 principles of marketing : |
| 245 ## - TITLE STATEMENT |
|---|
| Remainder of title |
understanding the 5 ps / |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Myra Lao Jucutan, Felix M. Lao, Jr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Pasig City: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Anvil Pub. Inc., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
138 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
18 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |