| 000 -LEADER |
|---|
| fixed length control field |
00730nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160404s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
971-91860-5-4 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
FIL HF 5415.12 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
.P5G65 2001 c.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Go, Josiah. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentals of marketing in the Philippine setting : |
| 245 ## - TITLE STATEMENT |
|---|
| Remainder of title |
understand the critical rote of the marketing mix in the success of a company's products and brands! / |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Josiah Go. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Manila : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Phippine Marketing Association, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
358 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- Philippines. |