| 000 -LEADER |
|---|
| fixed length control field |
00637nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160303s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1-4221-0206-8 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
MAIN HF 5415 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
.L48 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levitt, Theodore |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Ted Levitt on marketing / |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Theodore Levitt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Harvard Business School Publishing, Inc. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
226 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
color illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
A Harvard business review paperback. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |