| 000 -LEADER |
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| fixed length control field |
00812nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
SSB064117 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150805122404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780170236027 (pbk.) |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.2 |
| Item number |
.Z64 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G. |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing research / |
| Statement of responsibility, etc |
William G. Zikmund [and four others]. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
3 Asia-Pacific edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 624 pages : |
| Dimensions |
26 cm. |
| Other physical details |
color illustrations ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
D'Alessandro, Steve. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winzar, Hume. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lowe, Ben. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Babin, Barry. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Call number prefix |
Foreign |