| 000 -LEADER |
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03585cam a2200373Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
SSB060810 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SISC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160819103808.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr mn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120424s2012 enka ob 001 0 eng d |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016077438 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781780520704 |
| 024 8# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
9786613679758 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CDX |
| Language of cataloging |
eng |
| Transcribing agency |
CDX |
| Modifying agency |
OCLCQ |
| -- |
N$T |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
E7B |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
OSUU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G 155.A1 |
| Item number |
.St898 2012 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
TRV |
| Source |
eflch |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
081000 |
| Source |
bisacsh |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tsiotsou, Rodoula. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing in tourism services / |
| Statement of responsibility, etc |
edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Bingley, UK : |
| Name of publisher, distributor, etc |
Emerald, |
| Date of publication, distribution, etc |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xl, 377 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references, appendix and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Target marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith -- The role of market segmentation in strategic tourism marketing / Sara Dolnicar -- Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli -- Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann -- Destination imagery : examining online representative dissonance in India / Deepak Chhabra -- Destination brand equity modelling and measurement-- a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen -- Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and João Luiz Passador -- Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou -- Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook -- Identifying the major determinants of loyalty in tourism / Ana María Campón Cerro, José Manuel Hernández Mogollón and Helena Maria Baptista Alves -- Familiarity and experience in tourist satisfaction and loyalty development / Ramón Rufín Moreno ... [et al.] -- Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou -- Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao ... [et al.] -- The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo -- Marketing the rural tourism experience / Elisabeth Kastenholz, Maria João Aibéo Carneiro and Carlos Peixeira Marques -- Destination Cross River / Alvin Rusenbaum -- An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta -- Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, María-Eugenia Ruiz-Molina and Gloria Berenguer-Contrí -- Exploring the potential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello -- Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tsiotsou, Rodoula H. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Goldsmith, Ronald Earl. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Call number prefix |
Foreign |