| 000 -LEADER |
|---|
| fixed length control field |
00767nam a22002050 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn9715423671 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20141211155523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030809s ph 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9715423671 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
.C37 2005 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Cases on marketing management in the Philippine setting / |
| Statement of responsibility, etc |
Ben Paul B. Gutierrez, editor ; case writers, Erlinda S. Echanis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Quezon City, Philippines : |
| Name of publisher, distributor, etc |
University of the Philippine Press, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 411 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Philippines |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| -- |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gutierrez, Ben Paul B. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Echanis, Erlinda S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Call number prefix |
Filipininana |