| 000 -LEADER |
|---|
| fixed length control field |
00635nam a2200217 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SISC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170308085209.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111003s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071743020 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1265 |
| Item number |
.V367 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Varnali, Kaan. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mobile marketing : |
| Remainder of title |
fundamentals and strategy / |
| Statement of responsibility, etc |
Kaan Varnali, et al. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw Hill, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
163 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Telemarketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Toker, Aysegul. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yilmaz, Cengiz. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
| Call number prefix |
Foreign |