| 000 -LEADER |
|---|
| fixed length control field |
00633nam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140310183518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110122s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470319925 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.123 |
| Item number |
.D34 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dahlen, Micael |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing communications: |
| Remainder of title |
a brand narrative approach. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
United Kingdom : |
| Name of publisher, distributor, etc |
John Wiley & Sons, Inc, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
584 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm . |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding( Marketing). |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fredrik Lange |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Terry Smith |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
| Call number prefix |
Foreign |