| 000 -LEADER | |
|---|---|
| fixed length control field | 00521nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140310183351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070626s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 074944665 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | .C527 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding brands / |
| Statement of responsibility, etc | Peter Cheverton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 139 p. : |
| Dimensions | 20 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Call number prefix | Foreign |
No copies available.