| 000 -LEADER |
|---|
| fixed length control field |
00520nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140310183146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020819s19uu xx 00 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.M378 1994 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing : |
| Remainder of title |
a global managerial approach / |
| Statement of responsibility, etc |
E. Jerome McCarthy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA : |
| Name of publisher, distributor, etc |
E. Jerome mcCarthy and Associates, Inc., |
| Date of publication, distribution, etc |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
552 p. : |
| Other physical details |
ill. col. ; |
| Dimensions |
27 cm. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
| Call number prefix |
Foreign |