| 000 -LEADER |
| fixed length control field |
00504nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20140310183137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
020821s19uu xx 00 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF 5415.2 |
| Item number |
.B619 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Birn, Robin J. |
| 245 ## - TITLE STATEMENT |
| Title |
The effective use of market research : |
| Remainder of title |
a guide for management to grow the business / |
| Statement of responsibility, etc |
Robin J. Birn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
164 p. : |
| Dimensions |
24 cm. |
| 521 ## - TARGET AUDIENCE NOTE |
| Target audience note |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
| Call number prefix |
Foreign |