| 000 -LEADER |
|---|
| fixed length control field |
00930nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
03509619 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150112093426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970407s1985 enkaf b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750602503 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
CUA000089277 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CUHK |
| Transcribing agency |
CUHK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5821 |
| Item number |
.W744 1998 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
AdSF 659.1 |
| Item number |
W68 1985 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
SFU0890 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilmshurst, John. |
| 9 (RLIN) |
733 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The fundamentals of advertising / |
| Statement of responsibility, etc |
John Wilmshurst. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Butterworth Heinemann, |
| Date of publication, distribution, etc |
1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
267 pages : |
| Other physical details |
illustration ; |
| Dimensions |
23 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The marketing series, student. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
734 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing series (London, England). |
| Name of part/section of a work |
Student. |
| 9 (RLIN) |
735 |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
970409/w/o;ckc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
ul |
| b |
003509619 |
| g |
1 |
| t |
8 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
ul |
| b |
003509620 |
| g |
2 |
| t |
8 |