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Advertising and promotion : (Record no. 14202)

000 -LEADER
fixed length control field 00723nam a2200229 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field PILC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150112093426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100720s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071235037
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823
Item number .B387 2004
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number G 659.1
Item number B41 2001
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- SFU0886
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title An integrated marketing communication perspective /
Statement of responsibility, etc George E. Belch and Michael A. Belch
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Companies, Inc,
Date of publication, distribution, etc 2001.
300 ## - PHYSICAL DESCRIPTION
Extent 800 pages :
Other physical details illustration ;
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication - Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Date acquired Date checked out Withdrawn status Shelving location Price effective from Date last seen Total Checkouts Koha item type Permanent Location Lost status Copy number Full call number Barcode Current Location Source of classification or shelving scheme Damaged status
2013-07-08  Southville Foreign University Section2013-07-082018-05-15 BooksSouthville International School Affiliated with Foreign Universities Library 1HF 5823 .B387 2004SFU0886Southville International School Affiliated with Foreign Universities Library  
2013-10-05  Southville Foreign University Section2013-10-052018-05-15 BooksSouthville International School Affiliated with Foreign Universities Library 1HF 5823 .B387 2001SFU1526Southville International School Affiliated with Foreign Universities Library  
2013-10-212017-08-31 Southville Foreign University Section2013-10-212018-05-151BooksSouthville International School Affiliated with Foreign Universities Library 1HF 5823 .B387 2004SFU1473Southville International School Affiliated with Foreign Universities Library  
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