| 000 -LEADER |
|---|
| fixed length control field |
00624nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140527s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412970419 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.127 |
| Item number |
.M66 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
deMooij, Marieke |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing and advertising: |
| Remainder of title |
understanding cultural paradoxes / |
| Statement of responsibility, etc |
Marieke de Mooji. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA : |
| Name of publisher, distributor, etc |
SAGE Publications, |
| Date of publication, distribution, etc |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
323 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| General subdivision |
Cross-cultural studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Call number prefix |
Foreign |
| Koha item type |
Books |