| 000 -LEADER |
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| fixed length control field |
00533nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20140506161603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140506b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780130283290 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.K6314 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA : |
| Name of publisher, distributor, etc |
Prentice-Hall, Inc., |
| Date of publication, distribution, etc |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 785 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |