Southville International School and Colleges

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Laeno, Dominic K.

A Comparative study on the effectiveness of advertising based on the perceptions of the Sinagtala Home Village residents / Dominic K. Laeno. - Las Piñas City, Philippines : Southville International School and Colleges, 2003. - 27 pages : illustrations ; 28 cm.

Includes bibliographical references.

Subjects--Topical Terms:
Advertising--Effectiveness.
Perception (Psychology).
Advertising--Case studies.--Philippines

LC Class. No.: PHS HF 5823 / .L34 2003