Morrison, Alastair M.
Hospitality and travel marketing /
Alastair M. Morisson.
- 4th ed.
- Ney York : Delmar Cengage Learning, c2010.
- 788 p. : col. ill. ; 26 cm.
Includes index.
9781418016555
Hospitality industry--Marketing.
Tourist trade--Marketing.
TX 911.3.M3 / .M834 2010