Sparks, Glenn G.
Media effects research : a basic overview /
Glenn G. Sparks.
- 4th ed.
- Massachusetts : Wadsworth Cengage Learning, c2013.
- 314 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781111344450
Mass media--Research -- Methodology.
Mass media--Social aspects.
HM 1206 / .Sp26 2013�