Southville International School and Colleges

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Hoyer, Wayne D.

Consumer behavior in the 21st century / Wayne D. Hoyer, Deborah J. Maclnnis and Rik Pieters. - 2nd edition. - Philippines : Cengage Learning, 2013. - 497 pages ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9789814441414

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF 5415.32 / .H69 2013