Southville International School and Colleges

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Boone, Louis E.

Principles of marketing / Louis E. Boone and David L. Kurtz. - New York : McGraw-Hill, 2013. - 427 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781285918914

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .B619 2013