Product innovation and management /
edited by : Barry L. Bayus.
- United Kingdom : Wiley Pub., 2011.
- 279 pages : illustrations ; 26 cm.
- Vol. 5. .
Includes bibliographical references and indexes.
9781405161787
Advertising--Encylopedias.
Consumption (Economics)--Encyclopedias.
Marketing--Encyclopedias.
HF 5415 / .W648 2011 vol.5