Marketing research /
edited by : Wagner A. Kamakura.
- United Kingdom : Wiley Pub., 2011.
- 305 pages : illustrations ; 26 cm.
- Vol. 2. .
Includes bibliographical references and indexes.
9781405161787
Advertising--Encylopedias.
Consumption (Economics)--Encyclopedias.
Marketing--Encyclopedias.
HF 5415 / .W648 2011 vol.2