Total global strategy /
George S. Yip, G. Tomas M. Hult.
- 3rd ed. International ed.
- Boston, United States : Pearson, 2012.
- xxiii, 295 p. : ill. ; 24 cm.
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003. Includes bibliographical references and index
9780132374729
International business enterprises--Management Strategic planning International trade International economic relations