6 steps to free publicity /
Marcia Yudkin.
- 3rd ed.
- Franklin Lakes, NJ : Career Press, 2009.
- 287 p. ; 21 cm.
Includes bibliographical references (p. 261-277) and index.
ontents: pt. 1. Getting started with publicity -- pt. 2. Writing to get publicity -- pt. 3. Speaking and acting for publicity -- pt. 4. Polishing your publicity skills -- pt. 5. Keeping the publicity momentum going.
9781601630278
2008027707
Industrial publicity Press releases Small business--Public relations Small business--Management