Southville International School and Colleges

Normal view MARC view ISBD view

Lovelock, Christopher

Services Marketing : a managerial perspective. / Christopher Lovelock. - 5th ed. - Singapore : Pearson Education, 2004. - 652 p. : ill. ; 25 cm.



ISBN: 9812448969

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HF 5415.1 / .L911 2004