Chopra, Rajiv,
Consumer behavior analysis in e-commerce platforms /
Rajiv Chopra.
- Canada : Society Publishing, 2025.
- xviii, 407 pages : colored illustrations ; 24 cm.
Includes bibliographical references and index.
978-1-77956-409-2
Consumer behavior.
Internet marketing.
Electronic commerce.
Digital marketing.
HF 5415.32 / .C46 2025