Brennan, Ross,
Business-to-business marketing /
Ross Brennan, Lousie Canning & Helen McGrath.
- Sixth edition.
- London : Sage, 2024.
- x, 412 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
978-1-5297-9150-1
Industrial marketing.
Business-to-business marketing.
Relationship marketing.
Marketing--Management.
HF 5415.5 / .B74 2024