Madsen, Erik,
Essentials of consumer behavior /
Erik Madsen.
- New York, NY : Larsen & Keller, 2025.
- viii, 230 pages : colored illustrations ; 26 cm.
Includes bibliographical references and index.
979-8-88836-753-7
Consumer behavior.
Consumer profiling.
Consumers' preferences.
HF 5415.32 / .M33 2025