Mutya, Ruby Alminar F.
Understanding marketing research
Ruby F. Alminar-Mutya
- Manila Unlimited Books Library Services & Publishing Inc. c2024
- x, 255 pages ; 26cm.
Includes bibliographical references.
978-621-427-148-1
Marketing research.
Marketing research--Philippines.
Consumer behavior.
Marketing—Decision making.
HF 5415.2 / .M993 2024