Abante, Marmelo V.
Advanced marketing management
Marmelo V. Abante and Melchor S. Julianes
- Intramuros, Manila Unlimited Books Library Services & Publishing, Inc. 2024
- xiv, 254 pages; 25cm.
Includes bibliographical references.
978-621-427-169-6
Marketing management -- Strategic marketing.
Business planning -- Consumer behavior.
Market segmentation -- Marketing strategy.
HF 5415.13 / .Ab23 2024