The impact of corporate social responsibility of the brand equity as perceived by selected employees of ayala land malls incorporated.
Charmane Gail A. Guansing
- Las Pinas City Southville International School and Colleges 2023
- x, 160 pages ; 28cm
Bachelor of Science in Business Administration Major in Marketing Management.
Includes bibliographical references and appendices.
Corporate social responsibility – Business ethics. Brand equity – Consumer and employee perception. Corporate behavior – Employee attitudes.