Southville International School and Colleges

Normal view MARC view ISBD view

Arches, Mark James P.

The buying decision style of selected generation z in las pinas city. Mark James P. Arches - Las Pinas City Southville International School and Colleges 2023 - ix, 110 pages : colored graphs ; 28cm.

Bachelor of Science in Business Administration Major in Marketing Management.

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Decision-making – Shopping habits.
Marketing psychology – Buying preferences.

LC Class. No.: HF 5415.32 / .Ar73 2023