Southville International School and Colleges

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Kale Gerard R. Ramos

The influence of electronic word of mouth on buying decisions of customers of selected coffee shops in BF Resort, Las Pinas Ramos, Kale Gerard R. - Las Pinas City Southville International School and Colleges 2023 - viii, 140 pages : illustrations ; 28cm.

Marketing Management

Includes bibliographical references and index.


Subjects--Topical Terms:
Electronic word-of-mouth (eWOM)--Research.
Consumer behavior--Research.
Buying decisions--Research.
Coffee shops—Marketing--Research.
Social media marketing--Research.

LC Class. No.: HF 5415.337 / .R36 2023