Szmigin, Isabelle
Consumer behaviour
Szmigin, Isabelle
- Third edition
- London Oxford University Press c2022.
- xxx, 582 pages : colored illustrations ; 25 cm.
Includes bibliographical references, index, and glossary.
978-0-19-886256-7
Consumer behaviour.
Marketing.
HF 5415.32 / .Sz96 2022