Southville International School and Colleges

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O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas O' Guinn, Chris T. Allen, Richard J. Semenik.-- - 4th ed. - United States of America : Thomson/South-Western 2006. - xlviii, 780 pages : colored illustrations 27.5 cm.

Includes glossary and index.

ISBN: 978-0-324-31132-7

Subjects--Topical Terms:
Advertising